Corporate Design for Sophie Humer
Sophie’s concept “Yoga, Mind- & Bodywork” is based on Yoga, Meditation and energetic Bodywork. Yoga is more than just a physical activity. For her it’s a profound, deep way to harmonize body and soul, find inner peace and balance in life. To get to know ones own potential and find closeness. Yoga, Mindwork and Bodywork – all these fields of work are intertwining with each other to build a whole new self experience and awareness.
The visual language was set up around this way of thinking – like one dot on it’s own would stand alone, but if you put them all together you get the result. The single dots form the logo, embedded in clear colors and a calm surrounding.